OBJECTIVE
To Reintroduce 24hour FITNESS to their target consumers by emphasizing their
CSR ethics with a sense of optimism, integrity and hope. Remind the consumer how committed the brand is.
PROBLEM
The national fitness chain joined Gold's Gym in pandemic-related bankruptcy with a Chapter 11 filing in June. The company said its money troubles were a direct result of COVID-19 closings and announced that about 100 of its 400 locations would be shut down permanently during reorganization.
SERVICE
RESEARCH
BRAND STRATEGY
BRANDED ENVIRONMENT
LOGO DESIGN
PACKAGING
COMMUNITY ENGAGEMENT
We chose these symbolic references as a sign of inclusion during these unprecedented times. A global community, as we present the idea of availability for our clients.
We showcased a phone as a sign of modernity as members have full access to our resources. The globe is a symbol of our community as one.
ONGOING SAFTEY
We are aware of the safety precaution that is needed during these times. It is in our interest to prioritize health and safety of our members.
The icons we included represents our commitment to provide a healthy community and to feel safe during their workouts.
ENDLESS COMMITMENT
These hard times affected many including our members. We want to show our commitment to push out difficulties.
We chose these icons to represent our ideals of continuous strength. We want to prove that we will take on our adversities and commit ourselves to change.
