Creative Brief
Fresno was found in 1872 as a railway station of the Central Pacific Railroad before it was incorporated in 1885. Fresno is known for its freshness, treeline and especially its grapes. Fresno is leading in America’s produce, which we can highlight and incorporate through the rebrand.
Services
Research
Brand Strategy
Web Design
Logo Design
Packaging
Current Logo
Inspirations
Outdated
Clipart Quality
Dry
Process
Our Goal
We are aiming to revitalize the city. Through visual changes, we can truly showcase the city of Fresno. The rebrand provides a visual package deal to match and even enhance the city’s lifestyle.
Apparel
Community
